{"articles":"
Bernbach\u2019s artistic approach to print advertising was innovative, and he understood that advertising didn\u2019t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.<\/p>\r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n
In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB). Bernbach\u2019s artistic approach to print advertising was innovative, and he understood that advertising didn\u2019t sell products.<\/p>\r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n
Bernbach\u2019s artistic approach to print advertising was innovative, and he understood that advertising didn\u2019t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.<\/p>\r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n
Bernbach\u2019s artistic approach to print advertising was innovative, and he understood that advertising didn\u2019t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.<\/p>\r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n
Bernbach\u2019s artistic approach to print advertising was innovative, and he understood that advertising didn\u2019t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.<\/p>\r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n